Portfolio & Market Analysis · Jun 2026
A consolidated view of RedoNext's built-and-shipped software assets — valued, benchmarked, and positioned across the Bangladesh and international markets. Figures in BDT. Money values shown in Lakh / Crore.
Audited portfolio ৳2.50 Cr · Expansion pipeline +৳0.58 Cr (Guidr · EventLet · Sendbite, pre-audit estimate)
01 — Asset Ledger
02 — Valuation
Gamify leads the book; the three pipeline products add the next leg of value.
03 — Value creation
Every ৳1 of R&D currently carries ৳2.17 of asset value.
04 — Revenue model
Implementation services seed the relationship, licensing scales the IP, and subscriptions compound. Target trajectory ৳70 L → ৳3.0 Cr.
Recurring (subscription) revenue grows from 14% to 27% of mix — the durability story.
05 — Market
The portfolio splits into a high-fit domestic book and an exportable SaaS core. Readiness — not demand — is the gating factor abroad.
Export readiness × market opportunity · bubble size = asset value · gold = export-ready, coral = BD-first. Analyst scoring derived from feature audits.
Value concentration across product families.
06 — Capability
Ratan Mia — Founder & CTO. Role-focus weighting from the H2-2026 KPI mandate maps directly to where portfolio value is being created.
Target SLA: 99% uptime · critical fix < 24h
07 — Compensation
The revised deal pairs a stronger cash base with founder-grade upside: 75% of product revenue plus 20–25% equity. Cash is the floor; the IP book is the engine. Salary shown gross, BDT.
Guaranteed salary (base + festival bonuses) sits beneath every performance layer below. Increments, profit-share on custom projects, and equity are all upside on top of this floor.
Tied to the revenue plan, cash comp grows ~3.6× as licensing & subscriptions scale — equity sits on top, unmodeled.
Base stays flat; performance share carries the package. By Y3 only 14% of cash is fixed.
Monthly gross, BDT. The revised ৳1.5L base clears the senior-engineer ceiling and pushes into the lower edge of the local CTO/IT-director band — with equity + 75% revenue share carrying the rest.
Sources: usemultiplier, mypihr — BD salary data 2026.
Same CTO capability at a fraction of US/GCC cash cost — the core case for a BD-based product engine serving global markets.
Cash base ≈ 5.8× the national average — strong locally, and it's the 75% product share + 20–25% equity that make this an owner's deal. Aligns pay with the ৳5.4 Cr revenue plan rather than a fixed line item.
08 — Read
It's already multi-tenant with RLS — the cleanest path to recurring, exportable revenue. Decouple it from the single-tenant ELF clone model.
Use implementation deals at home to fund the multi-currency / global-rails work that unlocks GCC & SEA licensing — the highest-margin engine by Y3.
Guidr, EventLet & Sendbite carry ৳58 L of estimated value. A feature/DB audit (as done for ELF & PieQR) converts estimates into bankable assets.